Monday, December 23, 2019

Marketing Strategies For Nike And Adidas - 1317 Words

In the business world, there are many forms of strategies that a company can utilize to develop their product or service into the market industry. Not having a strategic plan or goal can be very challenging. Therefore, it is vital to have an idea of the business because this can affect how the consumers and customers interact with your business. Within this paper, promotional and advertising strategies will be discussed for the sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. On the other hand, advertising strategy is designed to sell a product (Chron.com). Nevertheless, Nike has become the leader in the industry for advertising and marketing strategies than Adidas. In the sports apparel industry, Adidas could be viewed as one of Nike competitors. Promotional Strategies The comparison and contrast of the promotional strategies with Nike and Adidas is that both companies have the most notable brands in athletic footwear and sporting equipment around the world. Globally, these items are worn by different individuals and have great quality of products and services. Nike Image Nike was founded by Phillip Knight and Bill Bowerman in 1964. Nike is an American company who focus on the domestic market and international as well. It is comprised of several types ofShow MoreRelatedNike vs Adidas1127 Words   |  5 PagesENTREPRENEURSHIP PROJECT CASE STUDY INTRODUCTION CONTENTS 1. | ACKNOWLGEMENT | 2. | AIM | 3. | INTODUCTION OF THE COMPANIES | 4. | COMPARISION OF MARKETING STRATEGY | 5. | DATA ANALYSIS | 6. | DATA REPORT | 7. | CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her extensive support in the completion of this entrepreneurship project and also providing me with help full tips. 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It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreNike Case Answers1120 Words   |  5 PagesNike Case Answers– Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez, he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike? Answer: Informal structures are the set of unofficial relationships between organization members. Potential advantages of informal structures: ââ€" ª Helping peopleRead MoreIndustry And Distribution Of Nike1412 Words   |  6 PagesDistribution Analysis The sportswear industry is dominated by Nike and Adidas, which together hold around eighty three percent of the industry’s market share in revenue (Biddnessetc). 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