Marketing Strategies For Nike And Adidas - 1317 Words

In the business world, there are many forms of strategies that a company can utilize to develop their product or service into the market industry. Not having a strategic plan or goal can be very challenging. Therefore, it is vital to have an idea of the business because this can affect how the consumers and customers interact with your business. Within this paper, promotional and advertising strategies will be discussed for the sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. On the other hand, advertising strategy is designed to sell a product (Chron.com). Nevertheless, Nike has become the leader in the industry for advertising and marketing strategies than Adidas. In the sports apparel industry, Adidas could be viewed as one of Nike competitors. Promotional Strategies The comparison and contrast of the promotional strategies with Nike and Adidas is that both companies have the most notable brands in athletic footwear and sporting equipment around the world. Globally, these items are worn by different individuals and have great quality of products and services. Nike Image Nike was founded by Phillip Knight and Bill Bowerman in 1964. Nike is an American company who focus on the domestic market and international as well. It is comprised of several types ofShow MoreRelatedNike vs Adidas1127 Words   |  5 PagesENTREPRENEURSHIP PROJECT CASE STUDY INTRODUCTION CONTENTS 1. | ACKNOWLGEMENT | 2. | AIM | 3. | INTODUCTION OF THE COMPANIES | 4. | COMPARISION OF MARKETING STRATEGY | 5. | DATA ANALYSIS | 6. | DATA REPORT | 7. | CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her extensive support in the completion of this entrepreneurship project and also providing me with help full tips. ThisRead MoreMarketing and Nike1110 Words   |  5 PagesKotler Keller: Marketing Management /page: 51-52 / Marketing Excellence / Nike Question 1: What are the pros, cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retailRead MoreNike s Aggressive Marketing And Pricing Approach1154 Words   |  5 PagesUnlike Adidas, Nike’s aggressive marketing and pricing approach constantly aids them in outperforming their competitors within the industry. The large portion of capital invested in celebrity athlete endorsements contracts with players such as Michael Jordan, Kobe Bryant and Lebron James has had a strong impact on product sales every quarter. These investments have resulted in stronger brand loyalty through active customer-relationship building and continuous improvements in their products. WithRead MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreMarketing Strategy Michael E. Porter s The Five Forces Model1543 Words   |  7 PagesHarvard Business School Professor and the father of modern business strategy Michael E. Porter’s â€Å"The Five Forces Model† (1979) and â€Å"The Value Chain† concept (1985) which will be critically analysing the internal and external competitive factors of â€Å"Adidas† sports brand company by applying Michael Porter’s theoretical frameworks that can be used to develop successful strategy for taking the company forward. Introduction of Adidas The global retail sporting goods market is enormous, â€Å"The market isRead MoreCase Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreNike Case Answers1120 Words   |  5 PagesNike Case Answers– Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez, he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike? Answer: Informal structures are the set of unofficial relationships between organization members. Potential advantages of informal structures: ââ€" ª Helping peopleRead MoreIndustry And Distribution Of Nike1412 Words   |  6 PagesDistribution Analysis The sportswear industry is dominated by Nike and Adidas, which together hold around eighty three percent of the industry’s market share in revenue (Biddnessetc). Since both have such a high demand of customers they have created multiple distribution centers in the United States and in other countries. To stay ahead of the other industries both companies concentrate on promoting and creating new and innovative products. Nike Nike is based in Beaverton, Oregon but operates more thanRead MoreComparison Between Nike And Adidas1679 Words   |  7 PagesApparel. The companies I chose are Adidas and Nike. The reason I chose these two is because they re both popular brand names around the world. Nike is base in the US and Adidas is base out of Germany. Nike and Adidas carries manufactures basically the same products. These companies offer similar products in comparisons to each other. Both of these brand s are well- know in households. The slogan for Nike is Just Do It is well-known around the world. Nike s slogan is used in printable adsRead Moreâ€Å"the 2006 World Cup : Mobile Marketing at Adidas†756 Words   |  4 PagesIntroduction: In 2005, Adidas the renowned footwear company from Germany was in a raging war with it’s U.S competitor Nike over market share in the field of football footwear and accessories. In the war over market share Adidas acquired Reebok the prominent company in basketball footwear to further gain a share in the U.S. Nike has also gained a lot of grounds in the field of football footwear by it’s aggressive marketing and sponsoring strategy that included the Brazilian national team and other