Gordon Allport An American Psychologist Psychology Essay

Gordon Allport An American Psychologist Psychology Essay Psychologyâ ofâ the lackâ of interestâ andâ limitedâ methods, in general,â failsâ toâ discloseâ or studyâ of theâ integrityâ and consistency ofâ the characters that actually exist. The most prominent drawbackâ of a psychologistâ at the presentâ timeâ isâ hisâ inability toâ prove the truthâ ofâ what heâ knows. Gordon Allport is an extraordinary figure in the realm of brain research, and now there is not really a book on brain research of character without an uncommon part on his hypothesis, or possibly references to it. Having encountered the effect of various schools, Allport didn't really have a place with any of them, and made his own. He accepted that the extensive hypothesis of character can be made by joining the accomplishments of various logical fields, and in this manner, obviously, has earned various allegations of eclecticism. Today, such allegations can be seen more as applause, for the fate of logical brain science all the more unmistakably found in a reasonable position instead of in a restriction of antagonists. In supporting such a position Allport assumed a significant job, and now has a better than average spot of respect in the exhibition of bosses of psychology. His influenceâ onâ the brain research ofâ the worldâ can not be overestimated.â Allportâ refers to a rareâ type ofâ systematizers, heâ wasâ perhapsâ the smartestâ personâ of thoseâ whoâ engaged in the brain research ofâ personality,â a manâ with imagination,â but theâ most strikingâ feature of Allportâ wasâ logical thinking. Allport introducedâ intoâ the brain science a lotâ of new thoughts, he smoothed outâ the extremesâ andâ overcome the inconsistencies ofâ the science,â that is the reason heâ can properly beâ called oneâ of theâ dialectically-mindedâ psychologists. He was oftenâ calledâ eclectic,â and he agreedâ withâ it,â specifyingâ that eclecticismâ in thisâ senseâ wasâ not a vice,â but a veryâ productiveâ methodâ of look into. (Evans, 1971, p.19) Perhapsâ few peopleâ can beâ comparedâ with himâ on the number ofâ ideasâ that are includedâ in textbooksâ onâ theoriesâ of personality,â andâ inâ the mainâ bodyâ of knowledgeâ of character psychology. Allport was behind theâ theory ofâ traits,â humanisticâ psychology,â wrote the first textbookâ onâ the synthesisâ of character psychology,â has legalizedâ the introductionâ to the academicâ scienceâ of qualitativeâ methods,â research problemsâ such asâ personalâ maturity, vision, self-realization, religiosity.â Heâ did not makeâ discoveries or breakthroughs,â has not made aâ school or any new paradigm,â butâ in numerous respectsâ heâ is credited withâ creatingâ the brain science of personalityâ as aâ particular subjectâ areaâ â itâ is no distortion toâ call him theâ architect ofâ personality brain research. During his lifetime Allport figured out how to get a wide range of respects: he was chosen as the leader of the American Psychological Association (1939), leader of Society of the Study of Social Problems, got the honor for remarkable commitment to science (1964), and so forth. However, in his life account he conceded that among theâ numerous logical differentiations the most important to him was the prize given to him in 1963, a two-volume assortment of works of 55 of his previous alumni understudies with the engraving from the understudies with appreciation for the regard for their distinction. The rundown of Allports distributions incorporates his audits and introductions to different people groups books, as he was occupied with the instructive movement: he advanced the American science with thoughts of personology of W. Harsh, Psychology of the soul of E. Spranger and Gestalt K. Koffka, W. Kohler and M. Wertheimer. He had the option to evaluate the criticalness for brain science of the thoughts of existentialism, and bolstered the foundation of the Association of Humanistic Psychology.â  Another unmistakable element of logical style of Allport is to be consistently on the front line of social issues of the time, since he needed to contemplate what was progressively significant for people. In numerous particular zones he has made articles and books: the Psychology of expressive developments, brain research radio, bits of gossip brain science, brain research of war, the brain science of religion, and his 600-page work gave to the idea of bias for just about 50 years remains the principle wellspring of the issue, and its pertinence just increments. Gordon Allport Biography Gordon Willard Allport was conceived on November 11, 1897 in Montezuma, Indiana. He was the most youthful of four children of John and Nellie Allport. His father was an unobtrusive and not extremely fruitful specialist, his private facility was arranged inside the dividers of his own house. Allports mother was a teacher, and, in particular, a faithful and devout lady, and she thought the offspring of sensible, deliberate and prudent life skills. And the character of Gordon was shaped to a great extent affected by a severe, however compassionate maternal morality.â Gordon in 1915 went to Harvard, and from that point started 50 years of his coordinated effort with Harvard University. At Harvard, the scholarly capacities of Gordon turned in full power and picked up focus. In corresponding with the brain research he managed social morals since the beginning his advantage was separated among brain science and the more extensive social setting, and not unintentionally in the 30 years he made at Harvard the Department of Social Relations, an interdisciplinary by its very nature, with engineered approaches of brain science, humanism and anthropology.â A particular element of the logical viewpoint of Allport was a quite enormous effect on him of European brain research, particularly of William Stern, Eduard Spranger, and Gestalt brain science (in numerous regards this was brought about by remaining of youthful researcher in Europe in the mid 1920s). Influenced by these thoughts, Allport, having been occupied with a 1920 in investigation of the issues of character brain research, particularly of character qualities and expressive developments, he immediately understood the need to think about the entire character, as opposed to its parts. After returning to Harvard, Allport at the time of 24â wrote his doctorateâ in brain science, however the keyâ ideas ofâ his workâ wereâ presentedâ to themâ a year earlierâ inâ the article Personality traits: their order andâ measurement,â written jointlyâ withâ his brother Floyd, andâ publishedâ in the Journal of Abnormal and Social Psychology. In the following two years Allport went to the temporary position in Europe first in Germany, where he worked with M. Wertheimer, V. Kohler, W. Harsh, C. Stumpf, and afterward for a brief timeframe in England, at Cambridge. Drawing on close to home involvement in work with bosses of German brain science, he later at home has for quite some time been a main master around there and the translator of their thoughts. In 1924 he came back to Harvard, where he started to peruse a totally new course of character psychology. It is critical to take note of that up to that point, numerous therapists considered issues in the hypothesis of character not as psychological. The last forward leap around there has happened in 1937, after distribution of the Allports significant monograph Personality: a mental study. In it the creator (coincidentally, some time before the historic hypothesis of Maslow) was first to examine a solid character and portrayed its fundamental highlights. Allports assortment of works Personality in Psychology presents a wide scope of his inclinations: medical problems, religion and strange notion, social biases, just as the fundamental methodological issues of psychology. In his work, which was reflected in 12 books and in excess of 200 articles, he attempted to catch the unpredictability of human presence in the contemporary social setting and unflinchingly would not follow the chic precepts of his calling, showing pledge to the inventive and methodical diversity. During his profession, Allport was granted with practically all the formal attire of a clinician: he was chosen leader of the American Psychological Association (1939), President of the mental investigation of social issues, in 1963 he was granted the Gold Medal of the American Psychological Foundation, in 1964, APA got an honor for extraordinary contributionâ in science.â Allports way to deal with character Allport was the first in the realm of brain science to assemble an all encompassing hypothetical information on the logical brain research of personality. His book Personality: a mental translation, which was distributed in 1937, denoted the start of the scholarly character psychology. Personality, by Allport, is a powerful association of psycho-physical frameworks of the person, which characterizes a remarkable adjustment of the person to his condition. (Allport, 1937) G. Allport hypothesis of character is a mix of humanistic and individual ways to deal with the investigation of human behavior. Humanistic approach lies trying to recognize all parts of people, and individual methodology is reflected in an exertion of G. Allport to comprehend and anticipate the advancement of the genuine, explicit person. One of the primary hypothesizes of the hypothesis of G. Allport is that character is open and self-developing. People above all else are a social creatures and along these lines can not create without contacts with others and society. Here comes the Allport dismissal of analysis on the adversarial, unfriendly relations between the individual and society. In this case, G. Allport contended that the correspondence of character and society isn't taking a stab at offset with the medium, however for systems administration and interaction. Thus, he s

Integrated Marketing Communications in Apple Inc Essay

Incorporated Marketing Communications in Apple Inc - Essay Example After referencing Apple, what come into people’s mind are their disentangled battles of promoting that depict their items as extraordinary. They apply their promoting in numerous mediums, for example, email, the web, TV, boards, and print advertisements that when joined have been exceptionally effective in both showcasing the new form of their new item yet most importantly the new â€Å"smart cover† as a basic embellishment. Apple’s advertising division is working admirably at making positive picture for their most up to date item as both a business item and a family inviting item. The organization coordinates different mechanisms of speaking with their possibilities by focusing on engaging advertising ideas. The greater part of its commercials include youngsters utilizing the item, relatives associating by means of Face time, or a potential child inviting application. Pleasantly, all these coordinated advertising specialized strategies are making a positive pict ure for Apple.Because Apple’s items are engaging, their freshest item is accepting colossal open consideration because of its continuous media use. Also, individuals are utilizing it on TV on news communicates and even by some conspicuous individuals as a showcase apparatus. In the realm of advancements, Apple once in a while participates in any at the same time, ongoing news has it that Best Buy is holding Apple’s most current item for a forthcoming advancement. This implies when an organization increment the quantity of advertising directs in its system, it is bound to contact more and new individuals. Subsequently, utilizing various consolidated endeavors to reach and speak with your crowd is the best in the present commercial center (Pride and Freel, 2006:316-17). Nonetheless, it is important that, it is essential to utilize a method like this particularly during monetary recuperation. Regarding an exploration did

Delusions Occurring in Bipolar Disorder

Delusions Occurring in Bipolar Disorder Bipolar Disorder Symptoms Print Delusions Occurring in Bipolar Disorder By Marcia Purse Marcia Purse is a mental health writer and bipolar disorder advocate who brings strong research skills and personal experiences to her writing. Learn about our editorial policy Marcia Purse Medically reviewed by Medically reviewed by Steven Gans, MD on November 13, 2014 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 09, 2020 Bipolar Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Your Rights Sanna Lindberg / Getty Images In This Article Table of Contents Expand Psychosis in Bipolar Disorder Warning Signs of Psychosis Types of Delusions Treatment Options View All A delusion is a false belief that a person firmly holds to be true, regardless of whether it actually is true or even possible. Someone whos delusional will hang on tight to such a belief even if other people are able to logically explain why its false. There is a recognized mental illness called delusional disorder in which delusions are the dominant symptom.?? In a type of bipolar disorder that includes psychosis, however, delusions are a characteristic of psychotic events. They often appear along with hallucinationsâ€"things or sounds people see or hear that arent actually there. In order to understand delusions as a symptom of bipolar disorder, it is helpful to also become familiar with psychosis. Psychosis in Bipolar Disorder In the simplest terms, psychosis is the loss of touch with reality.?? When someone is having a psychotic event, their thoughts and beliefs become distorted and are not based on whats really happening. Sometimes the delusions and hallucinations that accompany bipolar symptoms are in keeping with a persons current state of mind, in which case theyre called mood-congruent symptoms, and sometimes the opposite is the caseâ€"a persons delusion doesnt match up with their mood, which is known as mood-incongruent symptoms. Psychosis is not an illness in and of itself, but as in the case of bipolar disorder, a symptom of a mood disorder. Roughly 3% of the U.S. population will experience a psychotic episode during their lifetime, according to the National Institute of Mental Health, whether they have a mental disorder or not.?? In fact, theres an array of causes of psychoses other than psychiatric illness, including: Being sleep-deprivedDrug useHead injuryTemporal lobe epilepsyThyroid disordersBad reactions to medicationsVitamin B12 deficiencyHuntingtons disease In bipolar disorder, psychotic events usually occur during periods of mania, but they can develop while a depressive state is prominent as well. Either way, if psychotic episodes are part of your bipolar disorder, your official diagnosis will likely reflect that and you will be said to have bipolar disorder with psychotic features. If you are diagnosed this way, it doesnt mean your illness is more severe or your prognosis is bleaker than that of someone with bipolar disorder that doesnt include psychotic episodes, research shows. One study found that in bipolar disorder with psychosis there tends to be more rapid cycling between mania and depression, as well as more chronic mood disturbances such as depression and anxiety, than in bipolar disorder that doesnt have psychotic symptoms.?? Warning Signs of Psychosis Psychosis doesnt normally happen suddenly. There are often warning signs that can let you know that its coming, including:?? Suddenly losing interest in the things you used to enjoyStrong, unreasonable emotions or feeling no emotion at allExtreme changes in your sleeping patternsBeing unable to do things you normally canIsolating yourself more than normalYour grades or work performance suddenly droppingBecoming suspicious of othersSaying or doing bizarre things that dont reflect reality  Losing interest in maintaining personal hygieneHaving trouble focusing and concentratingProblems communicating, such as changing topics rapidly or speaking incoherentlyBeginning to be unable to tell whats real and whats not Types of Delusions There are many different types of delusions. These are the ones most commonly associated with mental disorders.?? Delusions of grandeur:  Believing that youre famous or publicly important or that youre a god.Delusional jealousy:  Believing that your spouse or partner is being unfaithful when they are not.Persecutory or paranoid delusions:  Suspecting that you are being followed, spied on, secretly listened to, or the like.Somatic delusions: Believing that you have a certain medical condition or physical defect.Delusions of reference:  Thinking that random events contain a special meaning for you alone.Bizarre delusions:  Believing in things that are impossible, such as thinking youre a werewolf, or your sister is an octopus, or that giant worms make subway tunnels. Treatment Options Psychosisâ€"and therefore the delusions and/or hallucinations that comprise itâ€"is treatable, especially if treatment is focused and prompt. Early intervention makes a big difference in recovery. Treatment may include antipsychotic medications and psychotherapy, such as cognitive-behavioral therapy (CBT), supportive psychotherapy, and cognitive enhancement therapy.?? The Best Online Therapy Programs

Tennessee Williams His Life in quot;Suddenly Last...

In the study of Tennessee Willliams plays: Suddenly Last Summer and The Glass Menagerie, we can find a great deal of autobiographical connections. The Glass Menagerie is particularly considered the authors most biographical work. It is described by the playwright as a memory play; indeed, it is a memory of the authors own youth, an expression of his own life and experiences. Similarly, Suddenly Last Summer includes many of Tennesse Williams real life details. First and foremost, this analysis is going to be focused on the families of both plays since these families are undoubtedly connected, particularly the Wingfield family, with Tennesse Willimas family. Thus, in The Glass Menagerie, Tennesse Williams is writing about†¦show more content†¦Louis. By the way, St. Louis is another biographical element, portrayed in The Glass Menagerie as that cold northern city (pp. 233), a place of isolation for both the narrator and the author of the play. It is opposite to the grace and elegance of the Old South which is a great influence on his work and life, Tennesse Williams asserted: I assure you that the South is the country of my heart as well as my birth (1: Holditch/ Leavitt, Tennesse Williams and the South, pp 88), reflecting his deep love for the South. This change in Williamss life meant the end of the Southern idyll and the beginning of a new but unhappy time which would be marked by the isolation and internal conflicts. Later, his father withdrew him from the University and pushed him onto the warehouse of a shoe company where he felt miserable and frustrated as an artist. Similarly, Tom Wingfield, Tennesse Williams himself, works in a shoe company even though he hates it. Both Tennesse Williams and Tom Wingfield are tormented by the conflict between the desire to live ones own life and the responsibility for ones family. They feel like prisoners in their own home and wish for a new independent life. In the end, Tom (Tennesse Williams) flees St. Louis just as his father had done. Curiously, it is a blow-up photograph of the father(pp.234) that hangs on the wall of the Wingfield apartment. He is gallantly smiling, ineluctably smiling (pp.234). Therefore, the presence of the father

Imagery (Kirszner, Mandell, 2012 P. 207) Is A Word Or

Imagery: (Kirszner, Mandell, 2012 p. 207) is a word or phrases the author uses to represent a person, objects, actions, feelings, and ideas descriptively by appealing to the senses. Metaphor: (Kirszner, Mandell, 2012 p. 208) is a comparison using a particular concept to describe an abstract idea. For example, I told my father who is a comedian to go on stage and break a leg. Although that was said, it was not meant to be taking literally. Simile: (Kirszner, Mandell, 2012 p.208) is a comparison of two objects using the words like or as to make a comparison. This method used directly or explicitly. Having a baby felt like all the elements of my body went limp and I was floating like a cloud in the sky. Another example, was my son†¦show more content†¦For example, there was an old lady who lived in her shoe. She was so sad she did not know what to do. She loves her shoe. It often made her sad and blue. She knew one day she would have to leave her home and go out into the world free to roam. Sonnet: (Kirszner, Mandell, 2012 p. 349) is a 14 line poem that has a turn of thought in the concluding lines. For example, the 1st and third lines rhyme while the 2nd and fourth lines are similar to one another. This type of poem repeats the thoughts throughout the poem. Narrative: (Kirszner, Mandell, 2012 p. 351) a type of writing that tells a story or describes a sequence of events in an incident. Lyric: (Kirszner, Mandell, 2012 p. 351) the poet speaks of his or her personal feelings. Ballad: (Kirszner, Mandell, 2012 p. 351) a narrative song passed down from orally from generation to generation. For example, â€Å"The Star Spangle Banner† song is one passed down throughout the generations of our nations. Elegy: (Kirszner, Mandell, 2012 p. 352) a sad poem that grieves a subject death, but ends in consolation. For example, in the story of Emily Rose, she was grieving for her father, but the story did not end with the grief related to her father but the pain of never finding the right guy to marry or suitor. Dramatic Monologue: (Kirszner, Mandell, 2012 p. 352) the monolog set in the specifics situation by one character usually with other characters on stage. For example, it is the dialog or their interaction as their

Human and Technology Free Essays

March 2013 Technopoly Neil Postman’s 1992 book, entitled Technopoly: The Surrender of Culture to Technology, is one that explores the fear of the growing realization that we have become a society dominated by technology. Although many people in todays day and age would say that technology and the large array of technological advances of the past decade or so, are both a friend and an enemy, in that they have both benefits and downfalls, Postman’s book arrives at the topic with a pessimistic view of what the dangers of technology is doing to our culture. Postman opens up his book with a story of the fictional character named Thamus. We will write a custom essay sample on Human and Technology or any similar topic only for you Order Now Retelling the story of Thamus is key in that it opens the door to the notion that we should fear large shifts in where we place our trust of language and it’s understanding. The story of Thamus describes the reluctance to evolve out of oral tradition into writing essay writer prank. The point Thamus makes is that writing will ultimately hinder people because it will no longer require them to exercise their memory, thus they’d become very forgetful with the things they learn. Technopoly does a great job of putting the reader in the position to stop thinking about all the â€Å"great† things that technology and its advances will do for us, and encourages us to take a look into what these technologies will undo for us as a nation. Telegraphy is a topic that is discussed in the book. Neil Postman’s believes that the telegraph changed communication forever. Prior to Samuel Morse’s 1843 invention, information could only travel from one place to another as fast as a train could travel. Which around the time of the invention of the telegraph was about 35 mph. This invention thus removed space as an inevitable constraint on the movement of information. Telegraphy also changed the communication from a process of understanding into solving a particular problem. Rather than seeing communication as a learning process needed to develop understanding, this quick and easily accessible â€Å"information† became context-free information, thus in a way making information a commodity. Telegraphy indefinitely drastically changed the history of communication by essentially instigating the next stage of the â€Å"information revolution†. In Postman’s book, Technopoly is this culture that has deified technology. Although telegraphy is believed to have been what started it, Postman looks at today’s culture and what it has become as a result of our infatuation with technology. It has progressed to the point that we have basically developed something that can think better than we can, and are now finding that individuals and society as a whole is indeed seeking out and finding purpose and direction from technology. We, as a nation, used to be controlled by religious and social traditions, but now the sad reality is that human life has been reduced to finding meaning in machines. So in attempting to answer the question of whether or not we are a society dominated by technology, Technopoly makes a pretty convincing argument that we in fact are. Looking at how technology has changed how we operate in areas like science, medicine, language, and education, is where we will be able to see the significant shift that has taken place in the past few decades. In regards to the medical industry, one example of the effects of technology has been the shift in trust from man to machine. Doctors actually trust blindly what machines and tests have to say about the well being of a patient. Granted there are hundreds of pros that come with these medical advances, but the cons are in fact doctors losing their bedside manner, or their weighing of the patients verbal complaints. Another negative effect technology has had on the medical industry is that dehumanization of the patients have become more and more prevalent. Problems are being fixed, rather than patients being cured. In regards to language and science, technology has also had society altering effects. Our language and how we communicate has become digitalized. No long are communities coming together for block parties, but rather they are all â€Å"friend requesting† their neighborhood’s Facebook Page. With science, or the industry side of our nation, humans are being replaced with more efficient machines. They cost less to operate and maintain and can be perhaps 1,000 times as productive in a 24 hour period than a human being could be. One last area, in which Technopoly discusses the negative effects that technology is responsible for, is the area of education in our nation. The book states that, â€Å"knowledge is not a fixed thing but a stage in human development, with a past and future. † (Postman 190) This idea then infers the question of, what should technology’s role be in education? Education how it was intended to be instills not only knowledge but also a sense of meaning and purpose in a child. Postman’s book then argues that computers, a key symbol in Technopoly, undermine this old idea of school. They do so by eliminating a dependency on an educational environment that values group learning, cooperation, and social responsibility. In conclusion, it would be foolish of us to denounce the reality that technology and its advances have brought a world of good into our way of life. Having been aware of this though, we need to also become aware of the fact that as much of a friend as technology has been and always will be to us, it can also be our worst enemy that very well might lead us into a future filled with ignorance. Works Cited Postman, Neil. Technopoly: The Surrender Of Culture To Technology. New York: Vintage, 1993. Print. How to cite Human and Technology, Papers

WWI and WWII Essay Example For Students

WWI and WWII Essay Large scale nationalistic values arose in 19th century Europe. This was a time when the majority of the political systems favored liberalism, a belief that there should be a free market economy and also people were rewarded because of their talent not there inherited privilege.Nationalism can be defined in many ways. The simplest is that people devote themselves to the interests and culture of their particular nation. Nationalistic thought also includes the idea that nations will benefit from acting independently rather then collectively. This view creates immense tension because international goals are neglected. The world wars occurred during the height of nationalism. Many people say that nationalism played important roles leading into and also during both wars. Nationalistic values were one major cause of both world wars. The first war was started while many European countries were scrambling for colonies in Africa and many other places. This caused the countries to conflict ofte n. The second world war saw many causes, particularly the Treaty of Versailles and the rise of Adolf Hitler. After these wars certain generations were affected by them in profound ways. After each war many of the diaries and memoirs of the survivors were published for the whole world to read. All Quiet on the Western Front and Elie Weisels Night, both serve as reminders of the horrible tragedy of war. These novels can be viewed as critiques of nationalism because the main characters in them provide a deep insight into the true European life and culture and they also offer many alternatives to the idea of nationalism when trying to identify themselves. Both novels showed the ugly side of nationalism. Bibliography: We will write a custom essay on WWI and WWII specifically for you for only $16.38 $13.9/page Order now

Word Choice Reluctant vs. Reticent

Word Choice Reluctant vs. Reticent Word Choice: Reluctant vs. Reticent â€Å"Reluctant† and â€Å"reticent† are both adjectives that mean â€Å"unwilling.† They also look similar written down, so it’s no wonder people use these terms interchangeably. But there is a difference between â€Å"reluctant† and â€Å"reticent,† so check out our guide to make sure you can use them correctly. Reluctant (Unwilling or Slow to Do Something) To be â€Å"reluctant† is to be unwilling or hesitant to do something. For example: I was reluctant to leave before the fireworks. You can use this term in any situation where someone is resistant to something, so it has a wide range of possible uses. This flexibility is reflected in the origins of this term, which comes from a Latin word meaning â€Å"struggle.† As such, if we are struggling to bring ourselves to do anything, we can say we feel â€Å"reluctant† about it. Reticent (Unwilling to Speak) While â€Å"reticent† also implies being unwilling or hesitant about something, it applies specifically to speaking or revealing our thoughts and feelings: Tom was reticent about why he left the party. Here, we’re not saying that Tom was â€Å"reluctant† to leave a party. We’re saying he was unwilling to tell us why he left the party. We can also use â€Å"reticent† to describe someone’s character in general: Hannah has been reticent for as long as I’ve known her. Even in this case, though, the word â€Å"reticent† suggests that Hannah is quiet and reserved in particular. It does not mean she is â€Å"unwilling† in other ways. And we would not use reluctant to describe a personal trait like this. Again, looking at the origins of this word can help us understand how it is used in modern English: â€Å"reticent† comes from reticere, which means â€Å"silent† in Latin. Thus, if we are â€Å"reticent,† we are being quiet about something. Reluctant or Reticent? Although some now use â€Å"reticent† to mean â€Å"unwilling† in any context, it would be a mistake to do this in formal writing. So to avoid errors, remember that â€Å"reticent† has a more specific meaning than â€Å"reluctant†: To be reluctant is to be unwilling to do something. To be reticent is to be unwilling to speak or reveal your thoughts. If you can remember this distinction, you should be able to use these terms correctly. But if you want to be extra sure that your writing is error free, you can also submit a document to our outstanding proofreading service.

Washington Irving, Father of the American Short Story

Washington Irving, Father of the American Short Story Washington Irving (April 3, 1783–November 28, 1859) was a writer, essayist, historian, biographer, and diplomat most famous for the short stories Rip Van Winkle and The Legend of Sleepy Hollow. These works were both a part of The Sketch Book, the collection of short stories that won him international recognition. Washington Irving has been called the father of the American short story because of his early and unique contributions to the form. Fast Facts: Washington Irving Known For:  Father of the American short story, biographer, historian, diplomatAlso Known As:  Dietrich Knickerbocker, Jonathan Oldstyle, and Geoffrey CrayonBorn:  April 3, 1783 in New York CityParents: William Irving and Sarah SandersDied:  November 28, 1859 in Tarrytown, New YorkEducation: Elementary school, law schoolPublished Works:  A History of New York, The Sketch Book (including the stories Rip Van Winkle and The Legend of Sleepy Hollow), Bracebridge Hall, The Alhambra, The Life of George WashingtonFiancà ©e: Matilda HoffmannNotable Quote: There is a certain relief in change, even though it be from bad to worse; as I have found in travelling in a stage-coach, that it is often a comfort to shift ones position and be bruised in a new place. Early Life and Education Washington Irving was born on April 3, 1783, in New York City. His father William was a Scottish-American merchant, and his mother Sarah Sanders was the daughter of an English clergyman. At the time of his birth, the American Revolution was just ending. His parents were patriotic. His mother said upon the birth of her 11th child,[General] Washingtons work is ended and the child shall be named after him. According to Irving biographer Mary Weatherspoon Bowden, Irving maintained close ties with his family his entire life. Washington Irving read a great deal as a boy, including  Robinson Crusoe, Sinbad the Sailor, and The World Displayed. His formal education consisted of elementary school until he was 16, where he performed without distinction. Early Writing Career Irving began writing when he was 19 as a journalist using the pseudonym Jonathan Oldstyle.  As a reporter for his brother Peter’s newspaper The Morning Chronicle, he covered Aaron Burr’s treason trial. Irving traveled widely in Europe from 1804 to 1806 on a grand tour, paid for by his family. After returning, using the pseudonym Dietrich Knickerbocker, Irving published the 1809 comic history of Dutch life in New York, A History of New York. Some literary scholars consider this work of burlesque fiction to be his greatest book. He then studied law and he passed the bar in 1807. Engagement Washington Irving was engaged to marry Matilda Hoffmann, the daughter of a prominent local family. She died of consumption on April 26, 1809, at the age of 17. Irving never became engaged or married anyone after the tragedy. This loss indeed scarred his life. In response to an inquiry about why he had never married, Irving wrote in a letter, saying: For years I could not talk on the subject of this hopeless regret; I could not even mention her name, but her image was continually before me, and I dreamt of her incessantly. Europe and Literary Acclaim Irving returned to Europe in 1815 and lived there for 17 years. In 1820, he published  The Sketch Book of Geoffrey Crayon, Gent, a collection of stories including his best-known works,  Rip Van Winkle  and  The Legend of Sleepy Hollow. These stories are thought to be the first examples of the genre of the short story, and they are both gothic and humorous. The Sketch-Book was a milestone in American literary history because it was the first piece of American writing to garner European recognition. James Fenimore Cooper was the only other contemporary American writer to receive international acclaim. Later in his life, Irving would encourage the careers of great American authors Nathaniel Hawthorne,  Edgar Allen Poe,  and  Herman Melville. In 1832 while living in Spain, Irving published Alhambra, which described the history and stories of Moorish Spain. After a few years back in the United States, Irving returned to Spain, serving as the U.S. minister to Spain from 1842–1845 under President John Tyler. Other Writing Irving returned to the United States in 1846 and moved back to his home of Sunnyside in Tarrytown, New York.  In his later years, he wrote less fiction. His works include essays, poetry, travel writing, and biography. Over his lifetime, he published biographies of poet Oliver Goldsmith, the prophet Muhammad, and Christopher Columbus. Irvings contributions to the American idiom include coining the word â€Å"Gotham† as a nickname for New York City. Irving was also the first to use the phrase â€Å"the almighty dollar.†Ã‚   Later Years and Death With his popularity high, Irving kept up with work and correspondence into his 70s. He completed his five-volume biography of his namesake George Washington only eight months before his death. Washington Irving died of a heart attack in Tarrytown, New York on November 28, 1859. He seemed to foretell his death, as he said before going to bed: Well, I must arrange my pillows for another weary night! If this could only end! Irving was, fittingly, buried in Sleepy Hollow Cemetery. Legacy American literary scholar Fred Lewis Pattee summarized Irvings contributions as follows: He made short fiction popular; stripped the prose tale of its didactic elements and made it a literary form solely for entertainment; added richness of atmosphere and unity of tone; added definite locality and actual American scenery and people; brought a peculiar nicety of execution and patient workmanship; added humor and lightness of touch; was original; created characters who are always definite individuals; and endowed the short story with a style that is finished and beautiful. In 1940, Irving was the first author to be featured on the â€Å"Famous Americans† series stamps.   Sources â€Å"Concerning Washington Irving.†Ã‚  The Washington Irving Inn, 9 May 2019.Gallagher, Edward J.  Background: Irving the Historian.â€Å"Washington Irving.†Ã‚  Short Stories and Classic Literature.Weatherspoon Bowden, Mary. Washington Irving. Macmillan Publishing Company, Incorporated, 1981.

Protestant Reformation Essay Example | Topics and Well Written Essays - 1000 words

Protestant Reformation - Essay Example He was against corruption that prevailed in the Roman Catholic Church. John Calvin, a reformist of French origin was the father of Calvinism, a religion whose English believers were known as puritans. He was famous for his uncompromising theological and moral position and for instilling harsh teachings. He also placed a lot of emphasis on the freedom of the church and encouraged it to arrange its internal affairs by means of its own consistory. Hulrich Zwingli was another reformer. Most of the beliefs that he supported were Martin Luther’s. Like Luther, he was against how the church defined sacrament (Eucharist), celibacy, prayers to saints, confession and use of relics. He also emphasized on the existence of communion and baptism as the only two sacraments. Despite being more radical than Luther and more political than Calvin Zwingli’s vision and movement never developed into a church. The protestant reformation is also known as the reformation era. It refers to a great religious reform that took place in Europe during the 1500s (Grcic, 2009). According to Grcic, it â€Å"was a revolt against the authority of the Catholic Church and that destroyed the religious unity of Europe† (2009, p. 109). Different aspects of life, such as economics, government and homes were affected by reformation. In regard to the impact of the period on an international level, it changed religion, the church and the world as a whole. The protestant reformation developed from the values and ideas of the renaissance. During the reformation, reformers such as Martin Luther, John Calvin and Huldrich Zwingli among others accused the Catholic Church clergy of being corrupt and abusing the power bestowed on them (Grcic, 2009). They urged that Christianity ought to be more pure. As a result of the step taken by the reformers, the Catholic Church was very grieved

Hotel energy management Essay Example | Topics and Well Written Essays - 3000 words

Hotel energy management - Essay Example We can ask the staff to be less friendly and visible or the reverse,'' he said. (Thomasson, 1) ''The changes must be small. If you were making changes every day it would be too disruptive.'' (Thomasson, 1)The stylish new facility has self-service tills that allow diners to scan their lunch while they and their trays are being weighed by a set of scales built into the floor. From a control room, researchers can direct cameras built into the ceiling of the restaurant to zoom in on individual diners and their plates. These are just a few examples of the way state of the art facilities can lighten up the customer world and add to the competitive edge. One must keep in mind that Australia attracts people from different parts of the globe. To understand the particularities of taste and comfort it becomes imperative that a detailed research support system is created to keep the hostel industry up to date. It becomes necessary for state of the art facilities to strike a balance between the t raditional and the modern, this fine balance is the key to competitive advantage in the market. (Fletcher, 188) Today's hot technology topics, including e-commerce, wi-fi, electronic payment systems, Web site design, data security, and identity theft have to be included in any discussion on technology and the way it influences the hospitality industry. The new age customer even while unwinding wants to be connected to the technological appendages it carries during the ordinary work hours. Moreover the level of comfort is often measured by the smooth functioning of the technology that a particular hotel is able to provide. One important aspect is to not make the technology involved overtly perceptible. It is important to keep the intricacies of the technology covered by a gloss of easy comfort. (Deb, 323) 2. New facilities will involve require substantial investments by hotel. How would you justify making such an investment The rate of technological input is directly proportional to the revenue generation. Investment must be and should be justified because of the competitive advantage state of art customer facilities will bring and the edge that technological inputs herald. Investment has to be put in context of the overall customer behavior pattern and the society at large. A society that breathes and lives on the micro physics of technological pervasiveness cannot imagine its hospitality industry to be devoid of the technological drive that characterizes the broader society. Profits from the hospitality industries will only start to assume substantial proportions once the technology and the comparative advantage are welded together to create an

Zoos Should be Banned :: Zoo Animals

Zoos are an unsuitable environment for wild animals and should, therefore, be abolished. Firstly, zoo animals are kept in a very confined area compared with their vast natural habitat. Secondly, breeding programmes are far less successful than zoos claim. Thirdly, zoo animals are exposed to many diseases and other dangers. Zoo animals are usually kept in very cramped enclosures and do not behave like their wild counterparts. Polar bears, for example, are given about 10 metres of walking space whereas in their Arctic home they roam for many hundreds of kilometres. Similarly, primates, big cats and birds are often confined in cages where they lack exercise and stimulation. Many animals develop unnatural habits such as pacing back and forth or swaying from side to side. Supporters of zoos argue that they help to conserve endangered species, but in fact they are not very good at this. Even the world famous panda-breeding programme has been very costly and unsuccessful. Also, zoo life does not prepare animals for the challenges of life in the wild. For example, two rare lynxes released into the wild in Colorado died from starvation even though the area was full of hares, which are a lynx’s natural prey. The zoo is an unnatural environment that exposes animals to numerous dangers. Diseases often spread between species that would never live together naturally. For example, many Asian elephants have died in US zoos after catching herpes from African elephants. Furthermore, zoo animals are often exposed to chemicals, solvents and other toxic substances. Finally, it is common for visitors to tease and provoke caged animals. In conclusion, therefore, it is not true to say that zoos are educational or they help to protect endangered species.

Ethical Issues in Work Groups Essay

Therapeutic pressure, unlike undue pressure, enables members of a group to help each other discover their individual answers without pressurizing them to accept the answers deemed appropriate by the group. Group thinking enhances unanimity, mental efficiency and moral judgement that are appropriate which each person (William, 1995). In the first five sessions, the leader acted ethically since he provided ample time to explore the views, fears, expectations and interpersonal relationships of the members. He also told them about the risks of potential changes that may occur after the session and assessed their preparedness. However, the leader failed the ethical test in the sixth session by asking Kevin to develop romantic feelings towards Lydia yet she was not his partner (Jameson, 2001). Kevin had already confessed that it was against his religious convictions and commitment on monogamous relationship. He failed to respect Kevin’s values and imposed his own belief on the client. If I was Ryan’s co-leader, I would have delayed the role-play experiment until such a time when we could have gathered enough information that does not compromise the values of each individual. In addition, giving Kevin an ultimatum to complete his assignment was undue pressure since it conflicted with his values and the duties he was given (Herlihy & Corey, 2005). Although a group leader might have been faced with the dilemma of identifying personal issues that do not conflict with other members, he had to perform a thorough background check to get enough information that could have enabled him to make informed decisions (McKee, 2004). This would have enabled him to respect the cultural diversity present within group members. To develop Kevin’s assertiveness, I would have invited Hannah and coached Kevin on how he ought to treat her in his first assignment. If this does not prove effective, Kevin’s partner should then be included in the counselling sessions so that the leader can evaluate the source of the problem in the relationship. References Herlihy, B. , Corey, G. (2005). ACA Ethical Standards Casebook. Alexandria, VA, American Counselling Association Jameson, R. (2001). Foundations of Ethical Practice in Psychology. Mahwah, NJ: Lawrence Erlbaum Associates McKee, L. (2004). A Historical Perspective Approach for Practicing Managers to Improve Ethics. Journal of Applied Management and Entrepreneurship, Vol. 9, p. 22-24 William, G. (1995). Ethical and legal Issues in Group Counselling. Journal of Ethics and Behavior, Vol. 5, p. 10

My Experience At The First Time Essay - 1345 Words

One weekend I went out with friends for the first time since returning to campus from winter break. It was also the first time I smoked weed since breaking up with him, and I had also been drinking that night. I did have fun; my friends looked out for me and dropped me of in my dorm. But once I was in my room, he contacted me wanting to talk. Up until then we had not been in communication because he expressed having no desire to talk to me after â€Å"what I did† to end the relationship. I was aware of my state and told him I was not sober. Apparently neither was he, which would supposedly make us â€Å"talking† better cause it would be more â€Å"honest†. So he comes over and I let him in. I have so many regrets, but I also know that my decisions while under the influence did not give him the permission to do what he did. I let him into my room, I let him talk to me because I could not respond with what I wanted to say to him in my state, I let him kiss me because I could not resist him†¦and he took it further than I wanted to go. A week later, I confided to one of my Academic Deans about what happened and an Order of No Contact was put into place. The experience sent me on an emotional spiral. I had difficulty focusing on schoolwork, eating, sleeping in my room, walking around campus alone and getting my mind off of him. The clinic became my worst nightmare. I had my first panic attack while the nurses attempted to insert the speculum in me to collect evidence of his fluidsShow MoreRelatedMy Experience At The First Time901 Words   |  4 PagesSitting in class for the first time, it was half of what I expected. I expected to sit by people I didn’t know, learn about old things in new lights, and writing a lot of papers. What I didn’t expect was me hating college. I am not as creative as some teaches would like, but that isn’t my personality, and I dint want it to be either. I fully expected college t o try and morph me into a perfect little student that I knew I wasn’t. College so far to me hasn’t been fun and I will treat it like Wal-MartRead MoreMy Experience Teaching For The First Time A Close Reading Activity971 Words   |  4 PagesBased on my experience teaching for the first time a close reading activity I find that responding critically to a text is important because it lets you know more of the reading than event in a text. As a student, I did not like to read and I am guessing is because I was not taught effective reading strategies that could help me improve my reading comprehension and really understand the meaning behind the words of book. Through this activity, the learners, where able to go deeper into the text andRead MorePersonal Experience : My Experience920 Words   |  4 PagesMy Personal Experience Whatever experience, we have either good, bad or ugly; our experience reflects on our behavior or action. In life everybody has their own experience; as Lewis N. Roe said â€Å"personal experiences are probably the most convincing reason to believe for any individual who has had them†. My personal experience is the 1st hand experience that belongs to my private events that have taken place in my life. This personal experience is what makes me who I am and shape me the way to reactRead MoreMy Positive Writing Experience : My Amazing Life Experience1397 Words   |  6 PagesMy Amazing Life Story Experience Writing my life story was an overwhelmingly positive experience for me. This story was an important story for me to tell because it is about the day that I met my sponsor child. That experience of meeting my sponsor child was an experience that changed my life because I was able to physically see the boy that I have been pouring into. This experience also took my relationship with my sponsor child to another level because I was there in Zimbabwe Africa building myRead MoreWhy I Am Interested Of Taking The Chromatin, Epigenetics, And Gene Expression Course995 Words   |  4 Pagesgo beyond his experience†, this statement by John Locke captures the essence of why I am interested in taking the Chromatin, Epigenetics, and Gene Expression course. I have always had a lifelong thirst for knowledge. As a child I was always asking questions about why or how things worked. I would always tinker with things, taking them apart and reassembling them. I questioned pretty much everything and longed to be able to do experiments and find solutions to unanswered questions on my own. In highRead MoreLearning Expirience907 Words   |  4 PagesLearning Experience PSY/103 Learning Experience Experience can shape our behavior and personality. More over our experiences contribute to our development over time. Learning process occurs when we experience situation that have negative or positive effect on us. In this essay I will briefly describe my personal learning experience; I will also define the concept of learning, and will provide analysis of what I have learned from this experience. In addition my essay will includeRead MoreFormal And Informal Educational Experiences1596 Words   |  7 PagesEducational Experiences Michael E Emmering March 16, 2016 LAS 20010 College Seminar I: Exploring Ottawa University â€Æ' Learning Autobiography (LAB # 1) In this paper you will learn my insights into my life. I will touch on my formal and informal education. I will reflect on the four Breadth areas of Ottawa University’s program of liberal arts studies. Future goals, philosophy, values, and obstacles will be discussed. This will include significant people and events that have happened in my life. FormalRead MoreBecoming An Educator Is Enriching A Student s Life854 Words   |  4 Pageslife. This is a very profound and satisfying way to spend a career. My primary reason for deciding to pursue a Master of Science in First-Year Studies is because I feel the strong desire to positively influence and educate students. I began to enjoy school and education at the tail-end of my undergraduate studies at Virginia Commonwealth University (VCU). Prior to that point in my life, my passion was playing basketball. Throughout my educational career, I was a student-athlete who struggled academicallyRead MoreReflection On Experience Of Cooking848 Words   |  4 PagesMy reflection will cover my service learning experienced with Boise Parks and Recreation adaptive cooking class. First, I will recount my experiences with the adaptive cooking class. Secondly, I will describe my experiences and personal growth acting as a sous-chef for the instructor. Next, in this section I will explain the purpose of the class. Finally, I will connect how poverty affects the people able to participate, a brief history and programs benefiting people and society. My experienceRead MoreSex Education And Public Schools Essay1692 Words   |  7 PagesIn this paper I will address virginity, first sexual experiences, sex education in public schools, and abortion. The first two topics, virginity and first sexual experiences, coming from a personal perspective as well as some credible sources. I will also include the historical aspects of virginity, the creation and use of the concept, and why it’s in our society. The last topic is my concern for the lack of sex education in public schools and mentioning the harm of abstinence only sex education

The Multiverse Theory - 1003 Words

The argument suggesting life existing on other Earth-like planets has been present since man first looked into space and questioned his own existence and the existence of others like him. Today there are many theories on the existence of intelligent life elsewhere in the universe, but only one theory goes beyond them and into an even larger realm. The contents of this theory, known as the â€Å"multiverse† theory, suggest that humans on Earth live within one universe of many others that reside within a primordial vacuum containing many other universes (Jenkins and Perez). Each of these universes possesses potentially different natural constants and physical laws that govern them differently, thus calling forth some logical questions. First,†¦show more content†¦Slightly shifting any of these variables individually can result in the destruction of life or the inability for life to form in the first place. However such shifts can, if varied simultaneously with another c onstant of principle, result in other plausible universes that render carbon, hydrogen, and oxygen-like atoms, which could eventually create a form of intelligent life somewhat resembling humans (Jenkins and Perez, 47). Based on the experimentation performed by physicists Alejandro Jenkins and Gilad Perez, there are four fundamental forces that enable life within our universe, without which humans would not exist. They consist of the strong nuclear force, electromagnetic force, gravity, and weak nuclear force. Because the other three forces are so vital to the existence of life, the two decided to eliminate the weak nuclear force and study the resulting possibilities via simulations and graphical reasoning. Their experiment created graphs showing two variables, one per axis. They showed that there is a â€Å"small range [within each variable that is] congenial to life† (Jenkins and Perez), and by combining two variables, the range supporting life increases. This means that if other universes do exist in an infinite quantity, as this theory asserts, the probability that intelligent life exists within them is high. Though not all possess conditions that support organic moleculesShow MoreRelatedMultiverse1329 Words   |  6 PagesMysteries of the Multiverse Name: Assif Khan Student no: Subject: PCS-181 The term multiverse has many nicknames including but not limited to quantum universes, alternate universes, alternate realities etc. But, what is the multiverse? If one was to look up the meaning of the word, the definition that is provided in the Oxford Dictionary states â€Å"a hypothetical space or realm consisting of a number of universes, of which our own universe is only one†1. The use of the term multiverse or its otherRead MoreLiving On Mars902 Words   |  4 Pagesanother fresh water source, but we won’t know unless we try to get there. The 10 Different Dimensions There are many theories on how many dimensions there are. Superstring theory says there are at least 10, M-theory suggests 11, and bosonic string theory suggests 26. However the superstring theory is one of the most common among the extra dimension theories. The superstring theory suggests there are 10 dimensions. The first three are pretty obvious. Length, height, and depth. Length is just a straightRead MoreWhat If Time Travel Is Possible?959 Words   |  4 PagesWhat if Time Travel was Possible? The theories behind time travel vary greatly, but most agree that time travel can have very serious consequences.. Of course, time travel is just theoretical but there are a lot of papers done that study and report on what may happen to the people of the universe and to the universe itself if something as crazy as time travel were possible. Time travel has become a very well known concept because of popular culture. Movies like Looper, Back to the future seriesRead MoreExistentialism in Literature and Science846 Words   |  3 Pagesapproach or theory that emphasizes an individual’s existence as a free and responsible being determining his own development through acts of the will (â€Å"Existentialism†). What does that mean exactly? To make it easier to understand, that means humans as people are shaping their own destinies with every choice they make. That seems quite obvious, but to further understand the meaning of existentialism, it must be analyzed through the impacts it has had on both literature and scientific theories alikeRead MoreMultiverse â™ ¥764 Words   |  4 PagesThere’s this philosopher from the 1890s named William James, and he coined this theory about â€Å"the multiverse† which suggests that a hypothetical set of multiple universes comprises everything that can po ssibly exist simultaneously. Are you following? The entirety of space, time, matter and energy is all happening at once in different timelines: It’s the idea of parallel universes. Right? So okay, let’s presume the multiverse is real. Well then, maybe somewhere in those infinite universes is one, orRead MoreMultiverse4235 Words   |  17 PagesMultiverse From Wikipedia, the free encyclopedia For other uses, see Multiverse (disambiguation). Physical cosmology Universe  · Big Bang Age of the universe Timeline of the Big Bang Ultimate fate of the universe [show]Early universe [show]Expanding universe [show]Structure Formation [show]Components [show]Timeline [show]Experiments [show]Scientists v †¢ d †¢ e The multiverse (or meta-universe, metaverse) is the hypothetical set of multiple possible universes (including the historicalRead MoreString Theory1042 Words   |  5 PagesCraig Kalucki Comparitive Religion Tues 4-6:50 String theory and Universal Theories If we can take a looks garment from a sweater, and pull one string such as in a cartoon, the sweater will untangle leaving a pile of string on the floor. Basically what this implies is we break down something in its simplest form, and all we have left are tiny bits of string, which is basically similar to â€Å"String Theory†. string theory uses a model of one-dimensional strings in place of the particlesRead MoreEssay about Cinema and Religion684 Words   |  3 Pagessignificant changes in this relationship between cinema and religion are occurring in our Post-millennial era. Firstly, the cinema is now participant in a complex audio-visual and textual culture that includes both established and emerging media – a Multiverse created from computer games, comic books, television programs, theme parks, virtual reality technologies and other new media. Secondly, traditional forms of religious practices and spiritual beliefs are shifting from their familiar locations inRead MoreAn Argument for Design1784 Words   |  8 Pagesof God. First I must explain what an argument for design is and then we will look at Paley’s Watchmaker Theory to give us better insight on this argument. Then I will point to Betty and Cordell’s argument that the things of our universe lead us to a belief in God (in telligent designer) and that the Big Bang theory is not the best explanation alone for the existence of God, and that a multiverse is not the best explanation for the existences in our universe. Design arguments most often try to explainRead MoreParallel Universes They The Mind 2140 Words   |  9 Pagesrealm of astronomy in 1954, when Hugh Everett III, a doctoral candidate studying at Princeton University, posited the Many Worlds Theory (Clark, 2014). Although it is true that there had been other scientists and physicists who had done work that contributed to the theory of parallel universes, such as Einstein and his work on the Theory of Relativity, the Many Worlds Theory was the first to radically oppose the prior thought that quantum matter was unable to function in different and multiple forms

Marketing Strategies For Nike And Adidas - 1317 Words

In the business world, there are many forms of strategies that a company can utilize to develop their product or service into the market industry. Not having a strategic plan or goal can be very challenging. Therefore, it is vital to have an idea of the business because this can affect how the consumers and customers interact with your business. Within this paper, promotional and advertising strategies will be discussed for the sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. On the other hand, advertising strategy is designed to sell a product (Chron.com). Nevertheless, Nike has become the leader in the industry for advertising and marketing strategies than Adidas. In the sports apparel industry, Adidas could be viewed as one of Nike competitors. Promotional Strategies The comparison and contrast of the promotional strategies with Nike and Adidas is that both companies have the most notable brands in athletic footwear and sporting equipment around the world. Globally, these items are worn by different individuals and have great quality of products and services. Nike Image Nike was founded by Phillip Knight and Bill Bowerman in 1964. Nike is an American company who focus on the domestic market and international as well. It is comprised of several types ofShow MoreRelatedNike vs Adidas1127 Words   |  5 PagesENTREPRENEURSHIP PROJECT CASE STUDY INTRODUCTION CONTENTS 1. | ACKNOWLGEMENT | 2. | AIM | 3. | INTODUCTION OF THE COMPANIES | 4. | COMPARISION OF MARKETING STRATEGY | 5. | DATA ANALYSIS | 6. | DATA REPORT | 7. | CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her extensive support in the completion of this entrepreneurship project and also providing me with help full tips. ThisRead MoreMarketing and Nike1110 Words   |  5 PagesKotler Keller: Marketing Management /page: 51-52 / Marketing Excellence / Nike Question 1: What are the pros, cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retailRead MoreNike s Aggressive Marketing And Pricing Approach1154 Words   |  5 PagesUnlike Adidas, Nike’s aggressive marketing and pricing approach constantly aids them in outperforming their competitors within the industry. The large portion of capital invested in celebrity athlete endorsements contracts with players such as Michael Jordan, Kobe Bryant and Lebron James has had a strong impact on product sales every quarter. These investments have resulted in stronger brand loyalty through active customer-relationship building and continuous improvements in their products. WithRead MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreMarketing Strategy Michael E. Porter s The Five Forces Model1543 Words   |  7 PagesHarvard Business School Professor and the father of modern business strategy Michael E. Porter’s â€Å"The Five Forces Model† (1979) and â€Å"The Value Chain† concept (1985) which will be critically analysing the internal and external competitive factors of â€Å"Adidas† sports brand company by applying Michael Porter’s theoretical frameworks that can be used to develop successful strategy for taking the company forward. Introduction of Adidas The global retail sporting goods market is enormous, â€Å"The market isRead MoreCase Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreNike Case Answers1120 Words   |  5 PagesNike Case Answers– Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez, he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike? Answer: Informal structures are the set of unofficial relationships between organization members. Potential advantages of informal structures: ââ€" ª Helping peopleRead MoreIndustry And Distribution Of Nike1412 Words   |  6 PagesDistribution Analysis The sportswear industry is dominated by Nike and Adidas, which together hold around eighty three percent of the industry’s market share in revenue (Biddnessetc). Since both have such a high demand of customers they have created multiple distribution centers in the United States and in other countries. To stay ahead of the other industries both companies concentrate on promoting and creating new and innovative products. Nike Nike is based in Beaverton, Oregon but operates more thanRead MoreComparison Between Nike And Adidas1679 Words   |  7 PagesApparel. The companies I chose are Adidas and Nike. The reason I chose these two is because they re both popular brand names around the world. Nike is base in the US and Adidas is base out of Germany. Nike and Adidas carries manufactures basically the same products. These companies offer similar products in comparisons to each other. Both of these brand s are well- know in households. The slogan for Nike is Just Do It is well-known around the world. Nike s slogan is used in printable adsRead Moreâ€Å"the 2006 World Cup : Mobile Marketing at Adidas†756 Words   |  4 PagesIntroduction: In 2005, Adidas the renowned footwear company from Germany was in a raging war with it’s U.S competitor Nike over market share in the field of football footwear and accessories. In the war over market share Adidas acquired Reebok the prominent company in basketball footwear to further gain a share in the U.S. Nike has also gained a lot of grounds in the field of football footwear by it’s aggressive marketing and sponsoring strategy that included the Brazilian national team and other

Theories and Practices of Teacher Education Free Essays

Lecturer: Dr. Carol Hordatt Gentles Course: Theories and Practices of Teacher Education COURSE CODE: EDTE 6003 ASSIGNMENT TWO University of the West Indies, Mona Campus Huntley Anderson 620040068 â€Å"The responsibility for Jamaican teachers’ professional development lies with teachers themselves. The fact that they do not understand this is because the quality of people we are recruiting into the profession is poor. We will write a custom essay sample on Theories and Practices of Teacher Education or any similar topic only for you Order Now † Teacher autonomy in professional development is both a right and a responsibility of the individual teacher. This can be furthered by the collaborative development of capacity within school communities working together to support professional development through joint planning and execution of professional development activities and events. It is the responsibility of the school to provide mechanisms and resources to ensure both individual teachers and groups of teachers have equitable access to professional development. It is sad to say that many colleagues view professional development as a work procedure but not as a continuous development of competencies to deliver ones roles and responsibilities. Teacher Cadet Essay iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" src="https://phdessay.com/teacher-cadet-essay/embed/#?secret=QS8r7OMZAS" data-secret="QS8r7OMZAS" width="500" height="282" title="#8220;Teacher Cadet Essay#8221; #8212; Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"/iframe The fact that they the majority of the teaching profession do not understand this is not because of a poor quality of teachers being recruited but because there are no implemented structures on how professional development is executed within the schools or delivered from the Ministry of Education. Until it is viewed as pertinent to ones’ personal development and is conducted in a meaningful way, this requirement to continue in the profession may lose the general objective for providing continuous training to develop individual competencies. Quality professional development has the power to increase educators’ knowledge of academic content and teaching skills, while changing the norm of what may Jamaican teachers believe about student learning and how they interact with students. Not all Jamaican teachers’ have bought into how powerful professional development transforming schools into places in which all adults and students are deeply engaged in learning and making meaning of their lives. Continuing Education The Jamaican experience should be encourage teachers to pursue further studies in teaching pedagogy. Working towards advanced degrees can be both financially and professional rewards such as working towards a graduate degree while there is a disconnect between teacher recruitment into the profession from personal development continuity, these organizations which is affiliate to teachers cannot only encourage teachers to take charge of their own development. There are a number of groups or associations with which the teacher are affiliates and they should help to develop programs to keep in touch with developments in the field, effective teaching practices, and changes in resources. Thus active a membership fees does not mean active participation but it will develop a sense of continuity and meaning to our profession like that of the legal or medical profession where professional development lies with the attorney or medical personnel to be upgraded frequently. Teachers’ views on professional Development will significantly influence their motivation to attend Professional Development and will influence its implementation, sustainability and success in integrating the curriculum and accompanying strategies into teachers’ regular classroom practices. When the quality of people that are recuited into the profession is poor they have no interest in profession development as they are not dedicated teachers. This teaching job for them might just be a means of surviving until a better job that interest comes along. These teachers are normally just qualified in the content area but lack teaching methods, so they just impart knowledge from book and does not provide innovative ways for teaching students. Some of these tea her have no passion for teaching the profession is just a stepping-stone for them. Jamaica Teaching Council believes that professional development should be required throughout the career of teachers. Poor quality teachers are not interested in the professional development programmes as they do not want to be provided with equal opportunities to gain and improve their knowledge and skills, which is important to their positions and job performance, as other dedicated employees in the profession. A lot of people who are being hired as teachers are basically not component. One view is that taxpayers contribute to a ystem, which should be a quality education system, employing quality educators and that poor quality teachers considered ineffective. The Jamaican education system currently has a stronghold power base of mediocrity located in a strong bureaucratic system that is always resisting changes in the teaching profession, so they show no interest in professional development as they are not interested in changes. They do not look for any form of opportunity as they are safe remaining in the same classroom, teaching the same subject to the same groups of students within the same programme. According to Spence (2008) great leaders and great teachers equal great student’s. It therefore follows that poor quality teachers are choking the overall quality of teaching. Poor quality teachers fabricate excuses, take no responsibility for their actions, and are not very responsible to their students. They show very little or no interest in professional development as they rely soley on textbooks for content and activities and do not always link learning to student’s knowledge base. Once a poor quality teacher is recuited and moves up to permanent position it becomes very difficult to remove them from the system. These teachers continue to resist change and may even actively contribute to the removing of quality and innovated teachers from the system. Spence and Sawchuk shared a similar view that the classifications of poor performance are consistent average across the workplaces; at least twenty-five percent of teachers are of poor quality. With that percentage of poor quality in the education system, that is showing little or no interest in professional development, one can see that they not only sponsor poor performance of students, but they affect leadership and quality of teaching within the school. Research carried out on professional development (Sawchuk, Nov. 10, 2010) shows that professional development is a challenging one to study. Hard data which equates professional development and better quality teachers are difficult to come by. Professional development relies on a two-part transfer of knowledge, which indicate that teachers behaviour change in accordance with the new knowledge and skills and those changes must subsequently result in improved student mastery of subject matter. These complex matters relating to those transactions make professional development a challenging one, so one still does not have enough evidence to say that the quality of people that are being recruited into the teaching profession is poor because they do not feel that the responsibility for professional development lies with the teachers themselves but as a teacher of information technology I believe that it is pertinent to participate in professional development as it allows me to keep abreast with the rapid changes in technology and be able to use and impart this new and updated knowledge to my students. I am sure professional development for teachers who view it as ongoing learning opportunities believe it is vital to school success and teacher satisfaction. Reference Spence, Earline (2008) NAE (National Education Association) Great Public Schools for every student- Professional Development Harris, D. N. Sass, T. R. , â€Å"Teacher Training, Teacher Quality and Student Achievement† Journal of Public Economics,95, 2011. Sawchuk, S. , â€Å"EWA Research Brief: What Studies Say About Teacher Effectiveness,† 2011. Sawchuk, S. â€Å"Studies Link Classroom Observations to Student Achievement,† Education Week, April 26, 2011. Sawchuk, S. â€Å"New Teacher-Evaluation Systems Face Obstacles,† Education Week, Dec. 16, 2009. Sawchuk, S. , â€Å"TAP: More Than Performance Pay,† Education Week, April 1, 2009. ——————————————– [ 1 ]. I believe that I have a re sponsibility for on-going professional development. Autonomy is determine my professional development needs based on my professional practice. Thus engaging in reflective practice to determine my professional development needs. How to cite Theories and Practices of Teacher Education, Papers Theories and Practices of Teacher Education Free Essays Lecturer: Dr. Carol Hordatt Gentles Course: Theories and Practices of Teacher Education COURSE CODE: EDTE 6003 ASSIGNMENT TWO University of the West Indies, Mona Campus Huntley Anderson 620040068 â€Å"The responsibility for Jamaican teachers’ professional development lies with teachers themselves. The fact that they do not understand this is because the quality of people we are recruiting into the profession is poor. We will write a custom essay sample on Theories and Practices of Teacher Education or any similar topic only for you Order Now † Teacher autonomy in professional development is both a right and a responsibility of the individual teacher. This can be furthered by the collaborative development of capacity within school communities working together to support professional development through joint planning and execution of professional development activities and events. It is the responsibility of the school to provide mechanisms and resources to ensure both individual teachers and groups of teachers have equitable access to professional development. It is sad to say that many colleagues view professional development as a work procedure but not as a continuous development of competencies to deliver ones roles and responsibilities. The fact that they the majority of the teaching profession do not understand this is not because of a poor quality of teachers being recruited but because there are no implemented structures on how professional development is executed within the schools or delivered from the Ministry of Education. Until it is viewed as pertinent to ones’ personal development and is conducted in a meaningful way, this requirement to continue in the profession may lose the general objective for providing continuous training to develop individual competencies. Quality professional development has the power to increase educators’ knowledge of academic content and teaching skills, while changing the norm of what may Jamaican teachers believe about student learning and how they interact with students. Not all Jamaican teachers’ have bought into how powerful professional development transforming schools into places in which all adults and students are deeply engaged in learning and making meaning of their lives. Continuing Education The Jamaican experience should be encourage teachers to pursue further studies in teaching pedagogy. Working towards advanced degrees can be both financially and professional rewards such as working towards a graduate degree while there is a disconnect between teacher recruitment into the profession from personal development continuity, these organizations which is affiliate to teachers cannot only encourage teachers to take charge of their own development. There are a number of groups or associations with which the teacher are affiliates and they should help to develop programs to keep in touch with developments in the field, effective teaching practices, and changes in resources. Thus active a membership fees does not mean active participation but it will develop a sense of continuity and meaning to our profession like that of the legal or medical profession where professional development lies with the attorney or medical personnel to be upgraded frequently. Teachers’ views on professional Development will significantly influence their motivation to attend Professional Development and will influence its implementation, sustainability and success in integrating the curriculum and accompanying strategies into teachers’ regular classroom practices. When the quality of people that are recuited into the profession is poor they have no interest in profession development as they are not dedicated teachers. This teaching job for them might just be a means of surviving until a better job that interest comes along. These teachers are normally just qualified in the content area but lack teaching methods, so they just impart knowledge from book and does not provide innovative ways for teaching students. Some of these tea her have no passion for teaching the profession is just a stepping-stone for them. Jamaica Teaching Council believes that professional development should be required throughout the career of teachers. Poor quality teachers are not interested in the professional development programmes as they do not want to be provided with equal opportunities to gain and improve their knowledge and skills, which is important to their positions and job performance, as other dedicated employees in the profession. A lot of people who are being hired as teachers are basically not component. One view is that taxpayers contribute to a ystem, which should be a quality education system, employing quality educators and that poor quality teachers considered ineffective. The Jamaican education system currently has a stronghold power base of mediocrity located in a strong bureaucratic system that is always resisting changes in the teaching profession, so they show no interest in professional development as they are not interested in changes. They do not look for any form of opportunity as they are safe remaining in the same classroom, teaching the same subject to the same groups of students within the same programme. According to Spence (2008) great leaders and great teachers equal great student’s. It therefore follows that poor quality teachers are choking the overall quality of teaching. Poor quality teachers fabricate excuses, take no responsibility for their actions, and are not very responsible to their students. They show very little or no interest in professional development as they rely soley on textbooks for content and activities and do not always link learning to student’s knowledge base. Once a poor quality teacher is recuited and moves up to permanent position it becomes very difficult to remove them from the system. These teachers continue to resist change and may even actively contribute to the removing of quality and innovated teachers from the system. Spence and Sawchuk shared a similar view that the classifications of poor performance are consistent average across the workplaces; at least twenty-five percent of teachers are of poor quality. With that percentage of poor quality in the education system, that is showing little or no interest in professional development, one can see that they not only sponsor poor performance of students, but they affect leadership and quality of teaching within the school. Research carried out on professional development (Sawchuk, Nov. 10, 2010) shows that professional development is a challenging one to study. Hard data which equates professional development and better quality teachers are difficult to come by. Professional development relies on a two-part transfer of knowledge, which indicate that teachers behaviour change in accordance with the new knowledge and skills and those changes must subsequently result in improved student mastery of subject matter. These complex matters relating to those transactions make professional development a challenging one, so one still does not have enough evidence to say that the quality of people that are being recruited into the teaching profession is poor because they do not feel that the responsibility for professional development lies with the teachers themselves but as a teacher of information technology I believe that it is pertinent to participate in professional development as it allows me to keep abreast with the rapid changes in technology and be able to use and impart this new and updated knowledge to my students. I am sure professional development for teachers who view it as ongoing learning opportunities believe it is vital to school success and teacher satisfaction. Reference Spence, Earline (2008) NAE (National Education Association) Great Public Schools for every student- Professional Development Harris, D. N. Sass, T. R. , â€Å"Teacher Training, Teacher Quality and Student Achievement† Journal of Public Economics,95, 2011. Sawchuk, S. , â€Å"EWA Research Brief: What Studies Say About Teacher Effectiveness,† 2011. Sawchuk, S. â€Å"Studies Link Classroom Observations to Student Achievement,† Education Week, April 26, 2011. Sawchuk, S. â€Å"New Teacher-Evaluation Systems Face Obstacles,† Education Week, Dec. 16, 2009. Sawchuk, S. , â€Å"TAP: More Than Performance Pay,† Education Week, April 1, 2009. ——————————————– [ 1 ]. I believe that I have a re sponsibility for on-going professional development. Autonomy is determine my professional development needs based on my professional practice. Thus engaging in reflective practice to determine my professional development needs. How to cite Theories and Practices of Teacher Education, Essay examples

Andrew Jackson and the Cherokee free essay sample

Its ironic, even as arid as Jackson pushed and deceived the Cherokee, the Cherokee people in turn pushed back, but past the point of being rational. Some of these individual efforts worsened the outcome for the whole tribe. Jacksons manipulative ways of handling this situation in office and out of office forced the Cherokee to make hard decisions, and I feel like these decision makers for the Cherokee failed miserably. The reason behind the lack of attack on Jackson is quite obvious, politicians have been acting like politicians well since the very beginning.As selfish and egocentric as his view was, he knew what he was going to do, and being president of this powerful nation not much any one nation could do to stop him let alone the nation of a tribe. To any logically thinking person the senate wasnt a roadblock to Jackson it was a mere bump in the road. Even the Cherokee tribe knew what power he possessed. That is why the smart two thousand Cherokee, resigned themselves to the inevitable, asked their belongings, and headed west (AS vs.. The CNN). The rest ignorantly stuck behind because they had faith in the false hope taxation Ross would be their savior.This being the basis for the meander of my discussion of the Cherokee tribe, the faulty leadership. The leaders inability to act for the overall well being of their tribe cost the Cherokee supplies, land, and most importantly lives. In a huge sense, it was John Ross being jokingly overambitious during his negotiations with the President that caused a lot of their pain and suffering. He also was the main voice behind trying to resist the government even after the two years was over, not to mention the whole two years they had to leave. What makes me almost as upset is how he laughed at Jacksons proposal of five million dollars.Shortly after his tribe ended up taking that deal anyway with more sly stipulations and mandates that werent attached with the offering Ross got. For example they were going to get rations of supplies, food, and rifles if Ross had signed. He didnt, therefore the Cherokee didnt get these things they needed for survival. This same man had the never to ask the President for an amount of money almost equivalent to the national debt. He knew he would never get it. That is what he wanted though. He wanted to make sure the government didnt make him an offer he morally should have taken.That is why his demands werent normal or reasonable; they were over the top for a reason. This stubbornness on the part of the Cherokees leader almost showed the Cherokees ambitions to compete or interact with the white world by trying to beat them at the own system they created in the courts. Most of the Cherokees didnt need money or want the same land, all they wanted was peace and quiet on some sort of land they could call their own. Even as arrogant as it sounds Jackson told them if they were to stay to the east of the Mississippi they would die off like the rest of the previous tribes Jackson had prior dealings with.He said this because most of the Cherokee people were only half civilized compared to the white man. They would have trouble legally. Keeping up with new technologies, and since there would be no marked territory, none of the Cherokee would be able to instantly have money to buy property from the whites. Even though the ideology and reasons behind Jacksons actions were corrupted by monetary influence and greed, his sending of the Cherokee west to live with other tribes of the same or near the same intellect was the best alternative presented to the Cherokee. What were the other alternatives?Well essentially see only one clear alternative. If the tribe stayed they would have had to fight off the American military. No matter the size of the heart of the Cherokee, it would have been no match for the exponentially larger and technologically superior army. If John Ross had dropped his pride aside and accepted the treaty from the start history could have and would have been a lot different. After signing the treaty he then would have had the full two years to slowly and steadily get his people where they needed to go. This would have been instead of him sighting the government until it was too late and his two years were up.His people had been left behind to face the harsh reality of fast pace moving and losing their home all in a short period of time. They had no time to prepare so they had the sick privilege of watching savages come and raid through there camps as they were on their way out. Its bad enough they had to leave but to see the immediate destruction Of your home had to Of been heartbreaking. The story of John Ross and the Cherokee tribe is a sad one. Whats sadder is the severity of the consequences of one man putting his white mans values in iron of the well being of his people.He wanted monetary compensation of a greedy amount, when money wasnt even important to the majority of his people. Even after being defeated he still pushed thousands to have hope in him, a false hope. All because he couldnt admit to his people that it was over, they lost, and for never helping them to prepare for what was about to come. Feel worst about the Indians that where left following his word. All they were doing was trying to understand the situation present De to them by there leader. They had no other sources, at that point in time the credibility of there deader was all they had, they had no options.They took what he said to heart and acted accordingly. It just sucks that meant them taking no action at all. But for which you cannot blame them. It is impossible to make good judgment calls when there is a slew of misinformation presented to them by a trusted head. For this leader promised them land they couldnt have, but made them pay costly for it. Ultimately they lost their land and lots of people. They lost their land to the white man. Because they played by the white mans rules, and didnt know the rules, they put themselves in the ultimate lose-lose situation.

Environmental Factors Shaping PepsiCos Marketing Essay Example

Environmental Factors Shaping PepsiCos Marketing Paper This paper will review the article, identify environmental factors that shape the organization and impact marketing decisions, and discuss how technology plays a role in those decisions. Alternatives to Ackermann view of social responsibility to the companys marketing decisions and activities will be analyzed, along with explanations of how ethical issues can make an impact. The accuracy of the articles forecasts will be reviewed and further supportive references to conclusions made will be gathered, if necessary. Global and Domestic Factors Several macro-environmental factors shape the PepsiCo Corporation and impact marketing decisions. Demographics, economic climate, ecological and lattice issues, technology, and cultural concerns all affect where the company is headed desires and the decisions the company makes. Each issue affects the company differently, but when combined together, the environmental factors can wreak havoc on a companys bottom line if not addressed appropriately. On the other hand, if a company has the ability to recognize these factors, can address them, and be prepared to think on its feet, then the factors can be used to the companys advantage. The Ackerman article discusses PepsiCo investment into the Chinese market. When it comes to the environmental factors, Pepsi must adjust its marketing strategy to fit the audience rather than trying to fit the audience to its strategy. For example, current demographics in the United States reflects an aging population as the nations Baby Boomers are now reaching retirement age with most of them having grown up with Pepsi and Coca- Cola. 12. 5% of the U. S. Population is over the age of 65, compared to China, where only 7. % of the population is over age 65 (Monasteries, 2009). According to Ackerman (2008), Pepsi plans to invest $1. 0 billion into the Chinese markets, which is significant considering that currently the worlds economy is relatively poor. The author believes that the plan to invest in the Chinese market is optimistic and that the company faces the challenge Of slow growth in China, a decline in U. S. Sales and the impact of the stronger dollar on international sales (Ac kerman, 2008, Para. 2). How wise is the decision to invest in a country during a period of world economic decline? We will write a custom essay sample on Environmental Factors Shaping PepsiCos Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Factors Shaping PepsiCos Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Factors Shaping PepsiCos Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Pepsi made similar ventures in the Eastern European and Russian regions that proved to be profitable. According to Jonathan Fenny, a Wichita Capital Markets analyst, Pepsins strategy is to build platforms ahead of demand to some extent and continuing to support platforms even during times of economic weakness (Ackerman, 2008, par a. 5). Success is not guaranteed in the Chinese market, but if Pepsi has been able to achieve positive demand for its products in the past in other challenging markets, the company just might be able to drive growth in this market as well. Technology Another example that affects PepsiCo is technology. Technological advancements are happening at a faster pace than ever in the 21 SST century ND companies must be ready to take advantage of them or be left behind. Advertising decisions must be made with technology in mind, such as making use of electronic billboards vs.. The old standards, which can appeal to PepsiCo technologically savvy target audience in China youth and young adults. The money that Pepsi plans to invest will also Ana able the company to develop new products and expand local research and development efforts. In order to cater to the Chinese audience, technology plays a role in developing products due to the use of computers and other equipment. Comparing Views Social responsibility and ethics Ackerman (2008). Seems to believe that PepsiCo move to invest heavily in the Chinese market can appear to be bullish, yet optimistic. The author points out negatives concerning the venture, such as the value of the dollar in the market, economic downturns and sinking financial profit reports. However, perception of the authors view of the companys social responsibility is high, since she States that investing in China will create new employment opportunities due to expansion of R D facilities, manufacturing opacity and sales force. Thousands of new jobs are expected to be created in China because of the investments (Ackerman, 2008, Para. 11). Ethically speaking , providing employment to the unemployed, especially in poor regions, will increase quality of life for the Chinese, while at the same time, increasing revenue as more people are able to afford to purchase Pepsi products. Not only that, Ackerman states that the company is business driven, which typically suggests a business model where a company takes ethics into mind. Since Pepsi has been able to invest in global markets, rated jobs and improved quality of life standards in the past, the company shows that it holds to an ethical guideline by striving to repeat success in new global markets. Another view of Pepsins social responsibility and ethical stance by Michael seem proves to be positive as well. The article covers Pepsins CEO Indri Annoy, her personal views and her vision and goals for the Pepsi Corporations future (Seem, 2008). Taking into consideration the struggles with obesity that the United States faces, Annoy convinced the company to sell Pizza Hut, KEF and Taco Bell in 1 997, acquired the Tropical many in 1998 and helped engineer a $14 billion takeover of Quaker Oats, maker of Storage in 2001 in order to be able to offer healthy alternatives to PepsiCo consumers (Seem, 2008). Annoy and PepsiCo have pledged by 201 0 that half of the firms revenue will come from healthful products and that the company will eschew fossil fuels in favor of wind and solar (Seem, 2008, Para. 7). The company will also campaign against obesity. According to Land (2008), the Pepsi Bottling Group has maintained significant environmental and ecological commitments. So far the company has been able to save over 300 million gallons of water, 1 6,000 tons of plastic, and has been able to offset 100% of the companys U. S. Electricity by making conscientious manufacturing technological and operations decisions. In a savvy public relations move, Pepsi includes in its marketing strategy the release of an environmental annual report to generate positive publicity about its commitment to citizenship, responsibility and ethics. After reviewing the Ackerman, Seem and Land articles, the writers view Of PepsiCo stance on social responsibility and ethics is positive. Pepsins efforts o consider the environment, increasing employment in oppressed countries, and taking on health initiatives bolsters the companys social image. Accuracy The Ackerman (2008) article quotes Pepsi CEO Annoy saying We are enormously confident in the continued prosperity of China. Confidence is found in this statement and confidence seems to have been used in the qualitative and quantitative data gathered to make the marketing decision to invest in China. When such a stance is taken and a company, in this economy, makes such a significant financial decision, the factual data outlined in the article can be concluded be fruitful. The article provides past examples of Pepsins ventures into foreign markets that provided SUcceSS and the statement that its business is driven by building platforms ahead of demand to some extent and continuing to support platforms even during times of economic weakness sums up the companys strategy because it shows the company properly plans ahead, using past successes as a foundation (Ackerman 2008). Seams (2008) article showed how the background and positive personal beliefs of PepsiCo CEO have flowed over into the positive marketing, manufacturing and socially responsible decisions of the company. The article also touched on the growing mentality of the United States and global market attitudes on important issues that make a global impact, including health and environment. Land (2008) reported specifically on the companys environmental efforts, which are beginning to shape the company for the future, which looks positive. Reporting specifically in numbers the results of Pepsins efforts to strive to be a company focused on citizenship, social responsible ¶/ and ethics help support the writers conclusions. Conclusion PepsiCo strives to remain one of the leading beverage and snack companies in the United States and abroad and takes into consideration the environmental factors, both domestic and global, that affect the companys marketing and business decisions. Pepsins plan to invest in the Chinese market will prove to be a successful venture due to past achievements in similar markets.